Marketing Manager – B2B (Digital & Brand Marketing)

Pune, India

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Job Description:
As the Marketing Manager – B2B, you will develop and execute digital and brand marketing strategies to generate leads, increase brand visibility, and support sales. This role involves overseeing content creation, SEO/SEM campaigns, email marketing, social media, and ensuring brand consistency across channels. Strong communication skills are essential for effectively collaborating with internal teams and engaging with clients.

Key Responsibilities:

  • Digital Marketing: Manage SEO/SEM, email, paid ads, and social media campaigns to drive lead generation.
  • Brand Strategy: Develop and maintain brand messaging and ensure consistency across all channels.
  • Content Management: Oversee content creation and distribution (case studies, blogs, videos, etc.).
  • Analytics: Monitor performance using tools like Google Analytics and HubSpot to optimize campaigns.
  • Collaboration: Work closely with sales, product, and external agencies to align marketing efforts.

 

Qualifications:

  • 1+ years of B2B marketing experience with expertise in digital and brand marketing.
  • Strong understanding of SEO/SEM, email campaigns, and content marketing.
  • Experience in using marketing tools and social media platforms.
  • Excellent communication skills—ability to effectively articulate marketing strategies, engage with internal teams, and present to clients.
  • Strong project management skills and attention to detail.

 

Why Join Us:

  • Competitive salary and benefits.
  • Opportunities for growth and development.
  • Collaborative work environment.