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The General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) becomes law on May 25th, 2018.

The GDPR was created to regulate how businesses use data, ensuring it's the same across the entire EU. Although it will apply to smaller businesses as well as large corporations, recent high-profile scandals have demonstrated how big organisations will have to comply to a single set of rules.

Financial Implications: The main implications of contravention of the GDPR for businesses could be significant financial penalties. Non-compliance can result in fines of up to €20 million or 4% of global annual turnover, whichever is higher.

How & Why is this important?

The GDPR represents a major shift in how personal data is handled, bringing several important benefits:

  • Enhanced Data Protection: Strengthens individuals' rights regarding their personal data
  • Global Impact: Affects any organization processing EU residents' data, regardless of location
  • Standardized Regulations: Creates a unified data protection framework across Europe
  • Increased Transparency: Requires clear communication about data processing activities
  • Accountability: Organizations must demonstrate compliance through documentation

Does this affect you?

Any business that processes an EU Data Subject's data, whether you are in the EU or outside of it, will be subject to the regulation and will have to abide by the rules it lays out for processing data.

Global Applicability: GDPR applies to all companies processing the personal data of individuals residing in the European Union, regardless of the company's location. This means businesses worldwide must comply if they handle EU citizens' data.

Legitimate Interest & B2B Marketing

Prospect Precise ITES is concerned with the purposes of processing data and making it available to business customers for direct marketing and this is classified as 'Legitimate Interest'.

Prospect Precise ITES relies on the legitimate interest precedent as an appropriate legal basis under the applicable Data Protection Laws to provide Business Data to its customers.

B2B Direct Marketing Guidelines: Customers may use the business data for the sending of B2B direct marketing communications if they do so in line with the relevant laws. The initiator may conduct such marketing activity under an opt-out / unsubscribe basis, where employees of a public or corporate entity are contacted for the purposes of direct marketing.

Our Data is GDPR-Ready

We have implemented comprehensive measures to ensure full GDPR compliance:

  • Targeted Business Communication: Our aim is to enable businesses to effectively market directly to each other using accurate business data, ensuring communications reach relevant individuals in business who would have a legitimate interest to receive such direct marketing.
  • Verified Sources Only: Business data is only processed from verifiable sources of information. We maintain strict verification protocols to ensure data accuracy and reliability.
  • Continuous Updates: We continuously update our business data to maintain accuracy and relevance. Our systems are designed to refresh and validate information regularly.
  • Robust Security Measures: We ensure all data is secure and have in place Data Incident/Breach Policy and Procedures. Our security protocols meet international standards for data protection.
  • Individual Data Control: We make it easy for individuals to be in control of their personal data and to instruct Prospect Precise ITES accordingly with regards to the processing, amending and deletion of their Personal data.

Data We Process: We process the following types of business contact information for legitimate business purposes: Email Addresses, Names, Job Titles, Company Information, and Business Contact Details. All data is processed in accordance with GDPR principles of lawfulness, fairness, and transparency.