A US-based Health Tech company aimed to expand its patient engagement platform across hospitals and clinics in the UK. Prospect Precise executed a Precision HQL campaign, generating 750 Highly Qualified Leads (HQLs) and engaging 180+ hospital and clinic accounts within three months.

The Challenge

The client faced significant hurdles expanding its patient engagement platform in the highly competitive UK healthcare market. Hospitals and clinics often rely on traditional health records and Electronic Health Records (EHRs), making the adoption of new patient engagement platforms challenging.
Generating Highly Qualified Leads (HQLs) and engaging the right decision-makers required a targeted and strategic approach.

Introducing a new interface: Staff were accustomed to existing EHRs and traditional health records. Implementing a new platform required adopting a new interface, creating resistance.

Targeting the right accounts: Hospitals and clinics vary in size, digital maturity, and patient engagement needs. Narrowing down the ICP to identify organizations ready for new solutions was critical.

Engaging multiple stakeholders: IT Directors, Patient Experience Managers, Hospital Administrators, and other key decision-makers each had distinct priorities, making outreach complex and multi-layered.

Compliance constraints: HIPAA and other data privacy regulations required personalized and compliant messaging to reach stakeholders effectively.

The client sought a marketing partner with expertise in healthcare lead generation, compliance, and hospital operations to engage high-value accounts effectively. Prospect Precise was preferred for its proven track record in the healthcare sector. We delivered HQLs and drove measurable results across hospitals and clinics.

The Solution: Precision HQL Campaign

Prospect Precise proposed a Precision HQL campaign to generate high-quality leads by targeting hospitals and clinics most likely to adopt the client’s patient engagement platform. The campaign focused on accounts with the authority to make purchase decisions on operational and patient engagement solutions.

CP Refinement: Using intent data and firmographic filters, high-value accounts were identified and segmented for precise targeting.

Personalized Multi-Channel Outreach: Targeted campaigns across email and digital channels highlighted automated patient outreach, appointment scheduling, and dashboards, emphasizing reduced staff workload, improved patient follow-ups, and HIPAA-compliant engagement.

Precision Lead Scoring & Handoff: Engagement and intent signals were nurtured through a customized lead scoring framework, ensuring only Highly Qualified Leads (HQLs) were passed to the client’s sales team for timely follow-up and demo scheduling.

Results

The campaign delivered strong results within 3 months:

750

Highly Qualified
Leads (HQLs)
generated

180+

hospital and clinic
accounts engaged

50+

high-value product
demo requests
booked

50–55%

faster sales cycle
for qualified
opportunities

Strengthened Sales Pipeline: The Precision HQL campaign delivered 750 highly qualified leads from targeted hospitals and clinics, creating a steady stream of opportunities for the client's sales team. Over 50 high-value demo requests were scheduled, directly feeding into sales-ready conversations.

Broader Healthcare Engagement: The campaign engaged 180+ hospital and clinic accounts, positioning the client as a credible solution for patient engagement and operational efficiency in the competitive North American healthcare market.

Faster Deal Progression: By nurturing engagement and tracking intent signals through precision lead scoring, hospital and clinic stakeholders were guided efficiently through the buying process, resulting in a shorter sales cycle and quicker follow-ups.

Conclusion

Prospect Precise’s Precision HQL campaign created a steady, high-quality lead pipeline. It helped the Health Tech client expand its patient engagement platform across hospitals and clinics in the UK. Through personalized outreach, multi-channel campaigns, and precision lead scoring, we reached the right stakeholders. This approach generated measurable demand and created actionable sales opportunities.