Intent data can be used in various ways in B2B marketing, such as:
- Lead generation: Identifying potential customers who are actively researching products or services similar to what a business offers, and reaching out to them with relevant messaging.
- Account-based marketing: Using intent data to identify target accounts that are actively researching products or services in the company’s category and tailoring marketing efforts to those specific accounts.
- Content marketing: Analysing intent data to identify popular topics and trends among the target audience, and creating content that addresses those interests.
Overall, intent data can help B2B marketers improve their targeting, relevance, and engagement, ultimately leading to better ROI and revenue growth.