Average cost of acquiring a new customer is 5X of retaining an existing one. Organizations can increase their profits by more than 25% if they are able to retain 5% of their paying customers. A vital aspect in retaining your customers is to keep in touch with them via non promotional activities. Using our VOC data and Survey offerings, organizations can understand what consumers think of their business, consumption patterns, etc. and derive the next steps towards evolution. Thus, strengthening the business-customer relationship.