Is India’s B2B lead generation market reaching a saturation point?
Millions of businesses compete for the same market share in the B2B world.
Existing businesses will find it more and more difficult to generate fresh leads when new players enter the market. Even while this may seem hopeless for marketers, we have optimism.
We’ll take a risk and predict that lead generation will always be used in marketing. Prospects who require B2B products or services will always exist. This won’t alter. But one thing won’t change: Marketers who don’t adjust to the shifting B2B market will get left behind.
As a result, it’s critical to be abreast of the most recent developments in technology, your consumer base and lead generation trends.
General lead generation statistics
1. According to 91% of marketers, generating leads is their top priority.
2. At least half of what 53% of marketers spend is on lead generation.
3. 80% of marketers believe marketing automation produces more leads.
The information for this research was compiled from a number of sources, including a poll of more than 200 marketers about their main reporting and attribution difficulties.
Remember that there is no one-size-fits-all strategy for lead generation. You must establish what is successful before pursuing more of it. Discover how marketing attribution may improve your marketing approach, provide evidence of what is effective and eventually increase sales.
So, wrapping it up, it is safe to conclude that lead generation will never become saturated. Knowing the industry benchmarks for conversion rates is essential since it can show you where you need to make improvements or whether you are outperforming your rivals.